End the
Sweet Talk
Join the fight against sugary drinks in Antigua and Barbuda
About
The Sweet Talk campaign raises awareness about the health risks of sugary drinks— including diabetes, tooth decay, and heart disease. Through real stories from those affected and health experts, it builds support for a Sugar-Sweetened Beverage (SSB) tax.
"Sweet Talk" highlights how these drinks have become so normal that their dangers are often ignored. This campaign aims to change that for a healthier Antigua and Barbuda.
Real Stories
Real voices. Real impact. Hear from those affected.
"If I could go back and make different choices, I would."– Andrea
Mother of three, Antigua
Family Impact Stories
Hear how sugary drinks have affected real families across Antigua and Barbuda.
Health Journey
Stories of recovery and awareness from our community members.
Community Voices
Local leaders and families united for healthier futures.
Health Impact
The facts that can't be ignored.
The Crisis in Numbers
of deaths in Antigua and Barbuda are caused by non-communicable diseases
adults at risk of dying prematurely from NCDs
of students aged 13-15 drink soft drinks daily
Key Message
Sugary drinks aren't just treats – they're major contributors to diabetes, heart disease, and obesity. Every can matters.
Hidden Dangers
Every sugary drink increases your risk of chronic diseases.
Daily Consumption
Caribbean adults consume more sugary drinks than global average.
Starting Young
59% of teens consume soft drinks daily – setting lifelong habits.
The Solution is Clear
Countries implementing SSB taxes see immediate health benefits. Barbados reduced sugary drink sales by 4.3% while water sales increased.
Support the TaxWhy It Matters
The time for action is now.
Policy Adopted 2023
Government of Antigua and Barbuda officially adopted SSB taxation policy.
Legislation in Progress
Ministries working together to draft legislation by September 2025.
Community Support
Public awareness crucial for successful policy implementation.
This is Our Moment
With legislation underway, building public support for the Sugar-Sweetened Beverage tax has never been more critical. Together, we can protect our communities from the NCDs affecting so many families.
"A tax on sugary drinks can make a difference. Let's end the sweet talk — and make Antigua and Barbuda healthier."
Policy Adopted
Legislation Due
Your Voice Matters
Take Action
Your voice can save lives. Here's how to help.
Make Your Voice Heard
Share the Campaign
Forward campaign materials to friends, colleagues, and family members who need to hear this message.
Join the Conversation
Post your thoughts on Facebook and Instagram using our campaign hashtags.
Use These Hashtags
Spread Awareness
Every conversation about sugary drinks saves lives.
Support Health Workers
Healthcare professionals need community backing for this policy.
Community Action
Together we can build a healthier Antigua and Barbuda.